BRANDING is an area of strong Expertise for us
We are known for it. We write about it, lecture about it, and frequently get calls from the media to provide expert commentary on the topic. We’ve created new company names and logos and built brands from scratch into household names. We’ve also helped established brands significantly grow the strength and resonance of their brand with their target audiences.
We regularly help organizations clarify, define, and come to a consensus on their brand DNA, brand values, brand positioning, key messages, and target audiences.
BRANDING SERVICES
- Brand research
- Branding education and brand workshops
- Top management brand building consulting
- Branding workshops and branding sessions
- Key brand elements articulation and consensus
- Brand strategy development
- Brand architecture and brand manuals
- Brand identity guidelines
- Brand naming, brand logo design and trademarking
- Brand hierarchy or brand family strategy development
- Brand collateral system development
- Internal brand launch or brand roll-out events and campaigns
- External brand launch or brand roll-out events and campaigns
- Ongoing reinforcement of the brand
From POWERFUL BRAND-CENTRIC PR TO CRISIS COMMUNICATIONS — We are the Experts
Our ability to mesh proven PR tactics with creative thinking and innovative approaches enables us to produce better results than our competitors.
We regularly garner positive media coverage in the world’s leading media outlets. We have deep experience and expertise in understanding what editors, producers, reporters and bloggers want, and know how to craft compelling stories that are newsworthy. We know how to create the news value needed to secure the greatest quantity and quality of media coverage possible. And we know how to work with the media to get the results our clients want.
PR AND CRISIS COMMUNICATIONS SERVICES
- Strategic planning to maximize media coverage for positive business activities and minimize coverage for negative activities
- Creation of strategic PR and marketing plans aimed at achieving business results
- Media coverage analysis – in-depth analyses of past media coverage
- Media training of company officials for interviews and events
- Writing and editing materials including press releases, web copy, company brochures, annual reports, speeches, biographies and fact sheets
- Developing key messages for target audiences
- Media kit development – FAQs, backgrounders, bios
- Media relations — generating news and obtaining media coverage that will influence your target audience to take action and will increase name recognition, credibility, and visibility
- Product placements
- Crisis communications counseling, preparation, and implementation
- Influencer marketing and blogger relations
- Event planning and execution including theme and concept creation, media outreach and promotion of event
- Investor relations, IPO, mergers and acquisitions counseling, preparation, and implementation
- Thought leadership positioning — writing and placing op-ed pieces, bylined articles, white pages, and case studies
- Securing speaking engagements and awards programming